The copy found on your site is very much like a treasure map. If executed well customers will easily know where to find what they’re looking for and never get lost or confused.
The hardest part is to keep them interested long enough to stick around. Through good writing, they will stay engaged.
To do this I will explore:
- The clarity of your site
- SEO strength
- How powerful your brand message is
Time to make a change to your drab copy?