CONQUERING THE CONCRETE JUNGLE: MARKETING LESSONS FROM NEW YORK CITY

CONQUERING THE CONCRETE JUNGLE: MARKETING LESSONS FROM NEW YORK CITY

Living in a digital age means everything is accessible online. Everything is at your fingertips. And you kind of feel as though you’ve seen it all. Until you get to New York City. And then you realise you’ve barely scratched the surface.
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HOW TO ADDRESS YOUR TARGET AUDIENCE

HOW TO ADDRESS YOUR TARGET AUDIENCE

Your brand is not for everyone.And that's OK.
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5 MUST-KNOW COPYWRITING FRAMEWORKS (WITH EXAMPLES)

5 MUST-KNOW COPYWRITING FRAMEWORKS (WITH EXAMPLES)

As a copywriter, your job isn’t to reinvent the wheel. It’s okay to apply tested and proven copywriting formulas that are based on marketing psychology.
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KHY HIGH: EXPLORING THE FUTURE OF KYLIE JENNER'S FASHION LINE

KHY HIGH: EXPLORING THE FUTURE OF KYLIE JENNER'S FASHION LINE

Welcome to an examination of Khy, Kylie Jenner's new brand that's been setting the fashion world abuzz.
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HALF A DECADE IN COPYWRITING: IF I COULD TURN BACK TIME

HALF A DECADE IN COPYWRITING: IF I COULD TURN BACK TIME

Why did I become a solopreneur and start a career in copywriting?Because life is hard. But it’s twice as hard when you work a job that you hate.
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WHERE DO YOU HIRE AN EFFECTIVE COPYWRITER?

WHERE DO YOU HIRE AN EFFECTIVE COPYWRITER?

It's time.You need to hire a copywriter—a great one.Where do other businesses find a skilled copywriter?
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10 PSYCHOLOGY TRICKS EVERY COPYWRITER SHOULD KNOW; WRITING TO CONNECT WITH CUSTOMERS

10 PSYCHOLOGY TRICKS EVERY COPYWRITER SHOULD KNOW; WRITING TO CONNECT WITH CUSTOMERS

The secret to persuasive writing is psychology.As a copywriter, you (hopefully) won’t need to hold therapy sessions for your clients. But you do need to have a couple of psychology tricks up your sleeve to ace their copy.
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6 REASONS PRODUCT DESCRIPTIONS ARE LOSING YOU CUSTOMERS

6 REASONS PRODUCT DESCRIPTIONS ARE LOSING YOU CUSTOMERS

If no one can find your product, you won't have sales. Simple as that. Here are a couple of signs that you're shooting your brand in the foot with poor product descriptions.
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THE FUTURE OF FASHION: ARTIFICIAL INTELLIGENCE COPYWRITING

THE FUTURE OF FASHION: ARTIFICIAL INTELLIGENCE COPYWRITING

The digital realm has exploded with unrelenting controversy of late, ignited by a fiercely contested topic sparking fiery debate online. The topic? Artificial intelligence Copywriting.
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FASHION FUSION: HOW TO CHOOSE A NAME THAT EMBODIES YOUR BRAND'S VALUES

FASHION FUSION: HOW TO CHOOSE A NAME THAT EMBODIES YOUR BRAND'S VALUES

Fashion's ever-shifting landscape requires brands to have names that capture their identity, values, and personality.
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BLACK HAT SEO TECHNIQUES YOUR FASHION BRAND SHOULD AVOID TO RANK ON GOOGLE

BLACK HAT SEO TECHNIQUES YOUR FASHION BRAND SHOULD AVOID TO RANK ON GOOGLE

Fear not the perils of black hat SEO wizardry because we're about to charm you with some white hat sorcery so you can reparo those search engine rankings.
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BEST SEO PRACTICES FOR YOUR FASHION BRAND

BEST SEO PRACTICES FOR YOUR FASHION BRAND

"The more you know, the more you realise you don't know." — Every person who has researched SEO for any duration of time, ever.
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