COVID-19 MASKS: STAY SAFE DURING THE PANDEMIC - BUT MAKE IT FASHION

COVID-19 MASKS: STAY SAFE DURING THE PANDEMIC - BUT MAKE IT FASHION

Our relationship with face masks used to protect others from coronavirus has changed as the months pass and the state of the pandemic keeps evolving. The market has changed as well, taking this essential item and turning it into a luxurious one for t...
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DARK ACADEMIA: AESTHETIC RESPONSE TO SHUTDOWN OF SCHOOLS DUE TO COVID-19

DARK ACADEMIA: AESTHETIC RESPONSE TO SHUTDOWN OF SCHOOLS DUE TO COVID-19

The Internet is a place where many aesthetics were born. One of them is dark academia, an aesthetic subculture that values knowledge and tweed. Look out autumn/winter 2020, dark academia is here to stay – and we're all about it.
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VINTAGE FASHION: BETTER TIMES FOR WHOM?

VINTAGE FASHION: BETTER TIMES FOR WHOM?

With the rise of thrifting in the 21st century, vintage style became increasingly attractive. The popularity of vintage clothing fabricates nostalgia for the times we never lived. But do we really want to go back to those “simpler and better times...
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CASE STUDY: THE INFLUENCE OF COCO CHANEL ON FASHION

CASE STUDY: THE INFLUENCE OF COCO CHANEL ON FASHION

“In order to be irreplaceable one must always be different.”-Coco ChanelThe name Coco Chanel is instinctively associated with fashion, simplicity, class, elegance, and timelessness. But why is she one of the most influential female fashion design...
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THE ORIGINS OF POWER DRESSING

THE ORIGINS OF POWER DRESSING

Power suits and their recognizable wide shoulders dominated female business fashion in the 80s. However, their origin story goes way back and signals that fashion tends to reflect social movements.Is there a need for power dressing in 2020?
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THE CURRENT CRISIS IN THE FASHION INDUSTRY – TOXIC FASHION

THE CURRENT CRISIS IN THE FASHION INDUSTRY – TOXIC FASHION

Do you even know what you’re wearing?The use of chemicals is, in many cases, an unavoidable part of the production of clothing. Some of the common chemicals found in fashion garments have proven to be toxic and hazardous for the health of workers a...
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COUNTERFEIT CLOTHING AND HOW IT IMPACTS THE FASHION INDUSTRY

COUNTERFEIT CLOTHING AND HOW IT IMPACTS THE FASHION INDUSTRY

If you buy cheap counterfeit Chanel shoes, it might not be that easy to see the difference, especially to the untrained eye.But, who is paying the real price of your purchase, and can this $460 billion industry take a dangerous turn?
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BACK IN THE OFFICE – BUSINESS ATTIRE ESSENTIALS

BACK IN THE OFFICE – BUSINESS ATTIRE ESSENTIALS

An average person’s working hours add up to 90,000 in their lifetime. As you spend one-third of your life at work, it is important to feel confident and at the top of your game.One way you can achieve this is to dress professionally, but also...
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THE AFTERMATH OF COVID-19: TEMPORARY STORE CLOSURES TURN PERMANENT

THE AFTERMATH OF COVID-19: TEMPORARY STORE CLOSURES TURN PERMANENT

Non-essential stores had to close their doors due to the COVID-19 in mid-March.Many of them went out of business because of the debt accumulated before coronavirus.
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THE POST-PANDEMIC FASHION INDUSTRY

THE POST-PANDEMIC FASHION INDUSTRY

This is a Guest Post by copywriter Viktorija Vegar Košuta. Covid-19 has changed many things - the way we eat, socialize, work, go to school, shop, and even the way we dress.
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HOW TO FIGHT FAST FASHION AND SAVE THE ENVIRONMENT

HOW TO FIGHT FAST FASHION AND SAVE THE ENVIRONMENT

You know that feeling you get when you accidentally see that cute guy you really like? The butterflies start, your heart rate goes up and your eyes glaze over ever so slightly. I get that same sensation when I see a good looking handbag. Not. Even....
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5 DENIM TRENDS TO WATCH IN 2019

5 DENIM TRENDS TO WATCH IN 2019

This is a Guest Post by copywriter Alex V. Newby.While the current fashion cycle seems to create and drop trends in the blink of an eye, one thing that has kept a constant place in every closet is denim.Everyone has at least one piece of denim ...
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